Harvard Humanitarian Initiative
Global program site focused on clarity, research, and outreach.
DrupalUI Design
Web Design
Modern design that feels effortless, modern, and conversion-ready.
Translate product strategy into clear user journeys, polished interfaces, and design systems that scale. From discovery to prototyping to handoff, I make sure your site feels cohesive across web and mobile.
Design Impact
4-6
weeks to launch a custom, conversion-ready site.
35%
lower bounce rate from clearer structure and CTA flow.
1
clear path from homepage to conversion.
Conversion-First Structure
Homepage, service pages, and CTAs mapped to a clear path that turns visits into leads.
Custom Visual System
A bespoke layout, typography, and component system that feels premium and consistent.
Performance + SEO Ready
Fast load times, clean markup, and content hierarchy that ranks and reads well.
Portfolio
Recent web design work across industries.
A quick peek at a few projects, from redesigns to new launches.
ShedRain
E-commerce site redesign to improve user experience and boost conversions.
WordPressCustom Theme
Harvard Affiliated Emergency Medicine Residency
Harvard Emergency Medicine Residency
WordPressUI Design
Design Workflow
A clear path from strategy to a live custom website.
- 01
Discovery to define positioning, offers, and conversion goals.
- 02
Site map + content structure focused on the core buyer journey.
- 03
Visual system, layout, and copy hierarchy for clarity and trust.
- 04
Build, QA, and launch with performance and SEO checks.
Platforms + Use Cases
Custom websites that convert across key business models.
Marketing sites for service businesses with lead capture baked in.
Product and SaaS sites that clarify value in the first 10 seconds.
E-commerce landing flows that reduce friction to purchase.
Multi-page sites with CMS controls for fast internal updates.
Deliverables
A custom website package that is ready to launch and iterate.
You get a complete site foundation: structure, visuals, content hierarchy, and the assets needed to ship fast and keep improving after launch.
Site map, page flow, and conversion-focused content hierarchy.
Custom layout system with reusable sections and visual guidelines.
Launch-ready assets, SEO basics, and responsive QA checklist.
What you receive
Conversion-first architecture
Site map, page flow, and CTA structure that move visitors to action.
Custom design system
Typography, sections, and styling rules built for your brand.
Performance + SEO setup
Core web vitals, metadata, and responsive QA before launch.
Post-launch playbook
Prioritized tweaks and guidance for future iterations.
Our Guarantee
The project stays low-risk from day one.
Design direction guarantee. If you’re not happy with the initial design direction, I will revise it at no cost until it matches the agreed goals — or you can walk away before development begins.
Two-week exit window. If you decide the project isn’t a fit after the first two weeks, you only pay for completed work — no questions asked.
You own everything. You’ll have full access to the code, repo, and hosting from day one. If we ever part ways, you keep everything.
Ready to design
Build web sites that captivate and convert.
I can redesign a product, build a new UI system, or run a rapid prototype sprint. Share your goals and I will map the right design plan.